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At the International Consumer Electronics Show (CES) held in Las Vegas, TCL announced a groundbreaking piece of news: the company will integrate Google's latest AI large model, Gemini, into its overseas flagship television product line, with the first smart TV featuring Gemini AI expected to launch globally in 2025. This collaboration marks a critical step in the deep integration of traditional home appliance manufacturing with artificial intelligence technology. As a leading TV manufacturer in China, TCL's choice to partner with Google's top AI model not only reflects its commitment to innovation.

The competition in TV software is shifting towards advertising. TV manufacturers are increasingly keen on leveraging TV operating systems (OS) for ad placements and user tracking, leading to bold new strategies such as advertising technology companies launching TV OS and displaying ads on TV screensavers. TCL, as a TV manufacturer, is set to premiere a series of shorts on its free streaming service. This marks the company's new attempt at monetizing TV users and film production, relying on generative AI and targeted advertising.

TCL Huaxing has released the world's first semiconductor display large model X-Intelligence. This model, developed in collaboration with Zhipu AI and supported by the National New Display Technology Innovation Center for private deployment, can read and understand technical papers and data in the global display field. It is primarily aimed at TCL Huaxing internal employees to accelerate product development processes and is used in various scenarios such as design assistance, answering questions, and training newcomers.